September 14, 2025

The Rise of Branded Residences in London: Worth the Hype?

By Siham Ben Amor, Managing Director, WER Investments Ltd London’s Property Market Gets a Makeover With a Logo From the Ritz-Carlton and Four Seasons to Armani and Bentley, the world’s biggest luxury brands are no longer just selling lifestyles, they’re selling homes. Over the past 12–18 months, branded residences have taken London’s prime real estate market by storm, offering an...

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